The campaign industry, just like any other industry, has a certain set of best practices that the professionals generally follow. And just like any other industry, those professionals are incentivized to maximize their profits. So it should not be a surprise that campaigns generally follow a standard formula for winning and that the costs of that formula have increased over the years to now be in the realm of $2 million for a house seat. But what if it was possible to run with a new playbook for winning that cost $250,000 and gave you a fighting chance? John Pudner & Bennet Ratcliff of Take Back Our Republic have proven that’s possible and they now want to make that playbook available as an open educational resource for anyone who wants to follow it.