Ensuring that any size campaign can leverage new media & communications technologies effectively

Ensuring that any size campaign can leverage new media & communications technologies effectively

Telegraph from Lincoln

New media and technology tools are radically lowering the costs of disseminating a message and engaging constituents in conversation. But mastering technology and being an effective representative are two very different things. Campaigns that can’t afford high-paid digital consultants face significant barriers to competing and winning. The gap between the haves and have nots is what Aaron Ginn and his colleagues at Lincoln are trying to bridge with its new platform, “Telegraph.” Telegraph ensures that any campaign or civic cause can have access to top-notch tech expertise regarding utilizing technology tools, deploying innovative strategies, and connecting to the knowledge base in Silicon Valley.

Interview

1) Who are you and how did you come to get involved in this work?

2) Why is your work important?

3) What distinguishes your project from similar efforts – and why do you believe it will succeed in ways that other efforts might not?

4) What does success look like in five years – how will things be different if you’re successful?